Everything a buyer asks, answered without hedging.

One insight per team, drawn from the words of someone worth listening to, in one email or one Slack or Microsoft Teams post. As a quiz it is a four-way guess at who said it; as a read it is the insight and its author, straight out. Either way the answer page gives you the person behind it.

Under every insight, More and Less let people ask for more or less of that theme, and once 5 have asked, the mix tilts their way.

At the hour and on the days you set for each team - every weekday, every other weekday or once a week - in its own timezone. Nobody creates an account to receive it, and every value and skill you chose takes its turn. Nobody sees an insight again until they have had every one in that value or skill - then it starts over with the one they saw longest ago. A repeat before that is refused by the database rather than filtered by code that could have a bug in it.

Four short screens: your company, your culture, where it lands and your plan. Your culture is the values you hold and the skills you encourage, ticked from a list, and it is what the daily insight works on. Where it lands is an address and an hour - point it at a distribution list you already have, and nobody has to be enrolled, trained or given a login.

The last screen saves a payment card and charges nothing. Nothing is sent until setup is finished; the first insight goes out on the team’s next send day, and the 14-day trial starts that morning. If someone else will run it day to day, skip straight to the card and leave the questions to them.

Because that is the dose the evidence argues for. Resilience training of the everybody-gets-it kind, measured across 42 samples in 37 studies (Vanhove and colleagues, 2016), produced d = 0.26 right after it and d = 0.07 at follow-up. The content was not the problem. The dosing was.

Distributed practice beating one massed session is among the most replicated findings in learning research - 317 experiments in one review (Cepeda and colleagues, 2006). So the away-day is not competing with our two minutes. It is competing with two minutes every working day, for as long as you keep it running.

You book it a module on Plan: a short course of daily lessons on the problem it has - ten lessons, one each working day over two working weeks. Each problem has a course of its own, such as Learning from Mistakes for a blame culture. Each person on the team is invited and chooses for themselves whether to take part. The team’s lead runs two ten-minute debriefs, halfway and at the end, from a written guide, with check-ins after, and sees whether the team is doing it - never anyone’s answers or what they write.

One module per team at a time. Booked onto a team that needs improvement, never a person, and only where its people are named: a team reached at one shared address cannot take one. Modules start with your first payment.

Their own two minutes, and for a module two ten-minute debriefs with the team, halfway and at the end, from a written guide. Nothing to prepare, no attendance to chase, no report to file.

Insights shows how alive the habit is, by team and by theme, what people ask for more or less of, and each module’s report once it ends - pooled, with nobody named, and what anybody chose shown only once enough have answered to hide each choice. Insights is live whenever you look, and a summary arrives weekly or monthly, as you choose. Each person can also turn theirs off.

A work email, a first name and the team they are in - or only a list address, where that is how a team is reached. On Enterprise, a synced directory adds department, job title and manager. No demographics exist as fields - not gender, age, ethnicity or pay - so there is nothing to strip later.

The answer page may ask a short question every 14, 30 or 90 days, or never, as you set it. A module’s daily lessons each carry one short question, and two check-ins follow it. Every one is optional and skippable in one tap, what comes back is pooled, with nobody named, and no screen shows you how one person answered. More and Less taps are counted by theme and shown only once 5 people have pressed. Owners and team leads also get a short pulse once a quarter. Unsubscribe at the foot of an email opens a page that asks why and counts a vote against that insight and its topic, and that topic stops for the person who voted. Whoever runs your account sees how many voted on Insights, pooled, with nobody named, and stopping anybody altogether is theirs to do.

Nobody is scored: no screen shows one person’s answers. Nobody logs in: it arrives where your people already read. Nobody’s survey: we run no licensed instrument, and ask at most one optional question every 14, 30 or 90 days, or never.

No claim we cannot back: we never tell you a duty is met, and every figure on this site names its source. And every price is on the page: no sales call below 250 people, and you can stop any month.

London. Postgres and object storage at Supabase, served from Vercel, with Resend delivering the mail. Those three are the only subprocessors, and they are named in the DPA rather than in a list you have to ask for.

The DPA is self-executing: it binds when you accept the terms, with no signature round and no legal queue.

Every insight is reviewed before anyone receives it, against questions asked in order: does it speak to people at work, does it fit its theme, is it a thought offered to the reader or a lecture, is there a human voice in it, would a reader at work pause on it? Only insights in the top two of five grades are ever sent.

1,065 insights are cleared to send today - published, attributed to a named person with a portrait, four options that all hold up, each with its own explanation of what the insight means at work.

Judge us on what happens when we are wrong. The saying about survival of the fittest being really about adaptability is not Darwin’s, so it is not credited to him here. A Churchill line the International Churchill Society cannot source carries the caveat rather than the confidence. And some people are withheld outright, a fascist dictator among them: they can appear neither as an answer nor as a wrong option.

Priced per company by headcount, not per seat, so adding a team never re-opens a negotiation: £19 a month to 50 people, £99 to 250, and from £499 above that, set by the headcount you state rather than the people you enrol. Starter and Growth are monthly, and you can stop at the end of any month.

14 days free from your first insight. The trial covers the daily insight; modules start with the first payment.

What a plan meters is teams - 3 at once on Starter, 10 on Growth, uncapped on Enterprise. A module is not counted, pausing a team frees its place, and nothing ever has to be deleted to make room.

Starter is for a company of up to 50 people finding out whether a daily habit sticks: 3 teams, each with its own hour and days, and 3 colleagues to help run it. Growth is the same product for 51 to 250 people, with up to 10 teams and 10 colleagues, enough for a team per department, office or timezone. Enterprise is for 251 people or more, or any company whose people come from a directory: unlimited teams, and a roster that updates itself.

Choose by headcount. Every plan sends the same insight and reads the same Insights, so what you are buying is how many people it reaches and how many teams that audience can be split into. Only teams use up a plan’s places. A module takes none.

The trial is the daily insight, free for 14 days from the first one. It starts that morning rather than when you register, so a slow setup cannot eat into it. The card is saved on the last screen of setup and nothing is charged until the trial ends.

The trial covers the daily insight; modules start with the first payment. If you want a module sooner, the person who holds the account can start paying from Billing: the trial ends that day and the first period is charged.

Enterprise starts from £499 a month and is set by the headcount you state when you set up, never by the people you enrol. Enrolling a smaller group first saves nothing, and the number changes only when you tell us it has. The estimate page works out the bill for any headcount, and the last screen of setup shows it before the card is saved.

The person who holds the account cancels from Billing, which opens Stripe, or by writing to us. Cancel during the trial and nothing is charged. Cancel afterwards and the plan keeps sending until the end of the period you have paid for, then stops. Billing shows the date it ends, and nothing is sent after it.